'Dance from the Heart Corazon!'
September 2005 Dance Centre Newsletter - by Gustavo Ferman
I
remember being only 12 years old, and having dreams about
becoming a dancer. When I began dancing professionally in
1989, I was told that dancing could not be considered a full-time
career; rather, it was something "you do for fun, as
a part time pursuit that ends in your thirties". It was
comments like these that pushed me to prove otherwise.
Originally
from El Salvador, Central America, my family immigrated to
the USA, and eventually Canada. During then, I started to
act on what had inspired me as a child. I listened to R&
B, Disco, Funk, Jazz and Latin music, and began training in
Jazz, HipHop, and Funk. Wanting to stay true to my Latin roots,
I also studied all forms of Latin dance and their origins
professionally. My
love for different dance styles and bringing cultures together
inspires me as a performer, choreographer, and dance instructor.
When
I started, my goal was to create a different form - colorful
and fun - that could be learned by people of all ages, and
in a non intimidating environment. In 1993, I created a dance
form called Latin Funk Dance, which is a mix of 6 different
Latin dance styles: Salsa, Mambo, Merengue, Cumbia, Cha Cha
Cha and Rumba, coupled with the exotic beats of Afro/Funk
and the coolness of Hip Hop and Jazz. In order to make this
dance form known, I had to promote it everywhere and think
like an entrepreneur, not just an artist. Realizing that dancing
is a great way to stay in shape, I took this form and my dance
program into the fitness industry. I wanted to teach everybody,
not just dancers. I also wanted to make fitness fun again,
and educate people about all types of Latin Dance and their
roots.
I
started with no money, riding my bike around Vancouver and
posting flyers about my classes. It took about a year for
people to embrace my new dance form and students helped spread
the word about my classes. Owners of fitness clubs and other
instructors tried to benefit from the success of my program
by calling their classes "Latin Funk". I decided
to trademark the name Latin Funk Dance to protect my program.
Today,
my dream has become a fulltime enterprise, and I teach over
500 students and/or clients a week, from children to adults
in a wide variety of venues. I formed the Corazon Dancers,
a unique performance group that performs high energy, interactive
Latin Funk Dance shows. I recently produced my first Latin
Funk Dance DVD that I sell on my website, in local stores
and to my students at classes.
It
has been a long, emotional journey, mentally and physically,
with many bumps along the way. However, the rewards of living
out my dream make up for all the hard work. Now I know for
sure that it is possible to have a long career as a dancer.
It just takes drive, determination, marketing skills, and
a really proactive attitude.
Dance
from the Heart CORAZON!
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